From a distance you see this industry perform and hear things about it passively, but as you get closer and closer to it you find that it's just swarming with fast-paced events, sites and articles that it almost overwhelms you. You see a finely tuned, increasingly complex and sophisticated world all about promoting, lead generating, marketing, increasing readers, analytics for blogs and websites. I congratulate those that have the ability to keep up and master such intense field.
I have learned over the years that there are two types of knowledge which will determine your course of future action:
- Knowledge of a trade, skillset (in this case learn it so you know and can do it yourself)
- Knowledge of where or who to go to for that knowledge (hire them to do it and move on to other areas)